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Welcome

Your brand deserves protection, and we make trademarking re-mark-ably simple! Whether you're launching a new idea or securing your brand's future, we’ll guide you through the process with ease, precision, and even a little fun.

Ready, aim, let's Hit the Mark!

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Our Story

Hit the Mark was founded to fill the gap in trademark services for small businesses and creative entrepreneurs after we saw too many being priced out of big law firms or burned by cheap online filing mills that offered zero real guidance.

Hit the Mark offers nation-wide trademark service's that are as straightforward as they are supportive. From trademark searches and registration to enforcing your rights and standing up to copycats, we’re here to protect the brand you’ve built. The legal landscape can be daunting, so we aim to be straight shooters and demystify the trademarking maze. No intimidation. No confusing legal jargon. And definitely no false promises—if your trademark prospects are iffy, we’ll tell you upfront. Transparency is our trademark.

So whether you’re a budding artist, a startup superstar, or a seasoned entrepreneur, our trademark attorneys are here to help you protect your brand's unique identity and make your mark—the right way.

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Services

Trademark Search & Clearance

Conducting thorough searches (USPTO, state registries, and common law) to determine and advise whether a proposed trademark is available and free from conflicts before filing an application.

Trademark Application & Registration

Preparing and filing trademark applications with the appropriate trademark office (e.g., USPTO or state registries) and guiding clients through the registration process.

Trademark Enforcement & Protection

Monitoring trademarks for potential infringement, sending cease-and-desist letters, handling disputes (excluding litigation), and representing clients in Trademark Trial & Appeal Board matters.

Our Happy Clients

"Working with Alyce made trademarking my businesses incredibly easy. Alyce prepared me for a lengthy road in the process, but navigated it swiftly and smoothly. While we were fortunate to not have any resistance in our trademarking process, I was confident that Alyce would have guided us well should we need to pivot in the process. Alyce is kind, responsive, and makes intimidating things entirely manageable."

Anastasia Casey, Founder, IDCO Studio

Amanda Johns, COO, HORIZON

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Let's connect.

Let's team up and aim for success together!

Getting in touch is easy either schedule a free discovery call, fill out our intake form or contact us at hello@hitthemark.legal or +1 512 222 8460.

Hit the Mark is a virtual firm operating from Austin, Texas but serving clients nation-wide.
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Book a 15-Minute Free Discovery Call to learn more about your trademark needs. Please note this call does not create a client-attorney relationship with Hit the Mark, and legal advice cannot be provided during this call.

Thanks for submitting! We'll be in touch soon.

© 2025 Alyce Zawacki Law, PLLC. Hit the Mark™ is a trademark of Alyce Zawacki Law, PLLC

 

DISCLAIMER
The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship.

 

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